Media 4D Ltd, a Leicester based creative business established in 2007 by two DMU Graduates (Stefan Haas and Nasir Ahmed) have just completed work on an Architectural Animation & Visualisation project of a major 2012 Olympic Sporting Venues. 'With the help of a computer generated film people can glimpse into the future and see the scale of what is being proposed. It is difficult to get excited about 2D plans but once we have a 3D model to show to stakeholders it is easy to explain a complex development.' The work included more than 10 computer generated buildings(residential and commercial), walking people, moving vehicles and was completed within a short time frame due to a tight deadline. The Film was presented at a London exhibition and was broadcast on TV. Even though many businesses are facing hard times due to the economic downturn Media 4D is staying positive about the future and are hoping to attract more business by sticking to its original strategy of provide excellent service, being proactive and most importantly having a creative edge. See www.media4d.com