Christmas has come early for retail design specialist, The Attic Room Design Ltd as they install promotional fragrance sites nationwide for two brands owned by L’Oreal Luxury Products. The Attic Room has designed and built retail areas for Giorgio Armani and Victor & Rolf fragrances as part of both brands’ seasonal promotion in the lead up to Christmas. Both Christmas sites have been installed into key Boots and Debenhams stores nationwide. The Victor & Rolf sites have been created with a boudoir feel using their key fragrance Flowerbomb. The Giorgio Armani retail areas centre on their most prominent fragrance Armani Code. The in-store promotions have been designed and use materials that give what the fragrance aspires to be – a sense of luxury. Shaun Bates, Retail Director at The Attic Room who has managed the project said: “We have been delighted to work on this promotion with L’Oreal. Creating Christmas promotional displays is a great way to end the year. We are always delighted to hear that what we create will increase sales for the brands during the festive season”. The Attic Room design, manufacture and install bespoke permanent retail sites, point of purchase, promotional furniture, window displays and events for product launches in the prestigious beauty and cosmetic and technology industry.