News
The Attic Room helps Lancôme to celebrate BAFTA
25/02/2010The Attic Room has installed a new consultation area and window into Selfridges W1 for a prestigious
cosmetic brand to celebrate a 10 year award partnership.
The Retail Design Specialist has also designed and built the promotional area for makeup and cosmetic
brand Lancôme, as well a major window display for the London based department store.
The project has been created to launch Lancôme’s latest lip gloss but to also acknowledge and celebrate
10 years as official beauty partner with BAFTA (British Academy Film and Television Awards) in Selfridges’
beauty hall.
The consultation area has been designed for consumers to sit down and try the new lip product that has
been launched and reflects a makeup dresser that would be found on a film set. The window is dressed
with the famous BAFTA face and the rest of the area dressed with strong messages attracting Lancôme’s
audience to be part of this celebration with their new lip gloss.
Shauna Read, Creative Director comments: “We are really pleased to have been involved with Lancôme as
part of their new product launch and in particular as it also celebrates a key anniversary for them”.
The Attic Room design, manufacture and install bespoke permanent retail sites, point of purchase,
promotional furniture, window displays and events for product launches in the prestigious beauty and
cosmetic industry