Retail design specialist The Attic Room Design Ltd has been working with ‘Kiehl’s Since 1851’ to create a window display and an in-store promotion in one of London’s major department stores to promote their Christmas gifts. Both displays which has been designed and installed by The Attic Room into Selfridges, London is due to stay in for just over ten days. This year, the Kiehl’s Christmas promotion is in prime locations – the in-store site is located at the front of the beauty hall and the window is adjacent to the main doors. This Kiehl’s display is based on Selfridges’ Christmas theme – PLAY. The window uses their brand character Mr Bones wearing a party hat and carrying a Kiehl’s gift box sitting on large pieces of Logo. The Attic Room has created the window display and site to represent the feel of the holiday season which is now upon us, along with their wide ranging products. Natalie Hill, Project Manager at The Attic Room who has managed the project said: “We have been delighted to work on this promotion with Kiehl’s. Creating window displays is the icing on the cake when working on promotions. It is especially fun when we are given a theme such as ‘play’ and imaginations run high”. The Attic Room design, manufacture and install bespoke permanent retail sites, point of purchase, promotional furniture, window displays and events for product launches in the prestigious beauty and cosmetic and technology industry.