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The Attic Room takes re-brand to Paris

23/02/2010

Retail Design Specialist, The Attic Room has started working on the next stage of the Fashion Fair re-brand, beginning in Paris. The Attic Room has installed the first display trays for Fashion Fair, which they also designed and made, for specialist health and beauty store Colorii, located in the heart of Paris. Fashion Fair a makeup and skincare brand for women of colour has started their European re-brand this month. Colorii is a small chain of stores for women of colour who offer a series of treatment rooms, hair salons and a range of makeup and beauty products all under one roof. Ian Finlayson, Account Director at The Attic Room who has managed the project said: “We continue a firm working relationship with Fashion Fair during their re-branding. It has been a great opportunity for The Attic Room to start working with more stores in Europe”. There are more plans for this year to place new Fashion Fair re-branded retail sites into other Parisian department stores. Already, The Attic Room has installed new branded Fashion Fair retail sites into stores including Manchester, Birmingham, Croydon and central London. The Attic Room have re-designed, built and installed new retail sites as well as re-branding existing sites for Fashion Fair. All the products have also had their packaging re-branded which is sold in-store. The Attic Room design, manufacture and install bespoke permanent retail sites, point of purchase, promotional furniture, window displays and events for product launches in the prestigious beauty and cosmetic industry.