Retail Design Specialist, The Attic Room Design Ltd has designed and developed a stand which is being used as part of a UK road show to promote the latest Smart TVs for Samsung. The road show which commenced at the beginning of November has already travelled to The Bullring, Birmingham and Westfield, London shopping Malls, promoting the new Samsung Smart TV. The Bullring Shopping Centre, Birmingham, was the debut location for the Samsung Smart TV stand. The Attic Room who manufactured and installed the stand developed it to reflect the design and quality of the Samsung Smart TV brand. The stand allowed and encouraged consumers to watch a series of screens demonstrating the product benefits and interaction between Camera, Camcorder, and Mobiles. The layout of the screens allowed the Smart TV messages and zones to be accessed from all angles, ensuring consumer intrigue could be capitalised on by the team. In addition there was a demonstration area showing the latest 3D experience which is also available from Samsung Smart TV’s. On the outside of the stand screens continually played Smart TV information by means of a sizzle reel and inside customers could experience multiple demonstrations of each core of the Smart TV products done by fully trained Samsung staff. Continuing the success of the road show, The Attic Room will be delivering and installing the stand to The Centre, Milton Keynes, Blue Water and The Trafford Centre, Manchester in November. Sandy Lloyd, Account Director comments “We are delighted with the success of this stand and the impact it has had not only on customers but also at Samsung HQ.” The Attic Room design, manufacture and install bespoke permanent retail sites, point of purchase, promotional furniture, window displays and events for product launches in the prestigious beauty and cosmetic and technology industry.